Selling to the World: International SEO

As I work with businesses in hospitality and food and goods exports I am often asked how to ‘do’ international SEO. Fundamentally, you do it just like you would ‘domestic’ SEO – ideally you have a country-specific domain for your target territory which is hosted in the same territory (or failing that, a dedicated subdomain on your primary website), and then you create good quality content on that site that attracts natural links...

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