About i-SEO

i-SEO is Ivan Morrin: an Online Marketing Consultant and Search Engine Optimisation (SEO) Specialist with extensive experience of the editorial AND technical aspects of SEO that are required to do the job correctly.

Web design and development agencies often offer SEO as part of a website development or redevelopment project; rarely do they deliver. Frequently they simply don’t have the necessary expertise in the various aspects of  SEO:

  1. Effective and accurate Keyphrase research based upon your products and services using data direct from Google.
  2. Building page-by-page meta-data with the Keyphrases that are key to your growing your business.
  3. Creating great marketing copy for your web pages using the same Keyphrases to support and build upon the meta-data.
  4. Linking both to and within your website, again using the Keyphrases most commonly used by people seeking your products and services.
  5. Most importantly, teaching the client how to carry out ongoing optimisation so that they don’t need to employ me or anybody else to manage their SEO going forward…

I love my work, and this enthusiasm married with excellent knowledge transfer and communications skills makes me highly effective at increasing sales and bookings through online marketing, and teaching people how to build on my efforts to help their business to continue to thrive online once my work is done.

1 Comment

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