A Smokin’ E-marketing Session at the Burren Smokehouse

Sunny Friday afternoons are few and far between in the West of Ireland. Even though I love my work, I wasn't overly chuffed at the idea of spending one cooped up indoors helping a business improve the return on its investment in email marketing, even if that business produces one of my favourite foods: smoked salmon. As I drove through the beauty of the Burren's limestone landscape there wasn't a cloud in the sky, and I was feeling a little bit cheated by the universe. But not for long...

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Google has changed the game completely: Panda and Penguin

Internet World was an eye-opening experience for a number of reasons… Not least of which was how the organisers managed to make such poor use of space! So many theatres were simply nowhere near large enough to accommodate even half the amount of delegates who were interested in attending the more interesting seminars! How and ever, I did manage to make it to some of the better ones on email, social and search marketing,  and one of the major take-aways was knowledge about how Google have completely changed the SEO game in the last few...

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Internet World 2012 20th Anniversary

I’m very excited to be heading to London next week to attend the 20th annual Internet World Conference. Back in 1992, when Mark Zuckerberg was an 8 year old kid and a “googl” was a word used only by mathematicians, I had been using a College email account for just over a year (to send me an email, the sender had to type my address in ALL-CAPS, otherwise the VAX machine couldn’t deliver it!), and I was a year away from experiencing the ‘Web’ for the first time using the NCSA Mosaic browser, which of course...

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