A Marketing or Business Degree Essential… Really?

Is a Business or Marketing Degree essential for an experienced Business or Marketing Professional?

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Driving Bearna Golf Club from Position 10 to 2 on Google

i-SEO managed within days to get the results we had failed to achieve, despite months of effort. We are delighted given the limited budget we had available and I couldn't recommend Ivan and i-SEO highly enough

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Project Management Training in Surprisingly Enjoyable Shocker!

  Once upon a time I was a project manager, and even when I stopped working in roles with that title as such, I had to manage or co-manage projects in e-learning and e-marketing right throughout my career. To be honest, I always felt it was a bit of a chore, the absence of a creative aspect being a major reason why I would not have listed project management as one of my favourite activities. Nevertheless, I recently decided to take a course on the basis that although I had the skills, I didn’t have a credential to back up my...

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‘Social’ and ‘Traditional’: how these descriptors are becoming obsolete

Out with the Old, in with the New! ************************************* Social media crept up on a lot of us. Just under a decade ago I recall discovering with a vague sense of fascination and disgust that Google had a product called Orkut that allowed people to network and share aspects of their lives with that network and the wider world. At the time I didn’t think that sharing was all it was cracked up to be, and as for networking, I had the email addresses of anybody who mattered?! I discounted the notion of even setting up an...

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Galway Advertiser to launch Online Deals & Classifieds

I’m delighted to report that I’ve accepted a full-time contract with Ireland’s most popular free newspaper group, the Advertiser beginning in November. The position is that of Web Content Manager with responsibility for two commercial sites currently in development offering local discount deals and classifieds. Under the terms of my contract I will not be accepting any new work during the next year while I carry out my duties for the Advertiser, so this could be my last post for a while! This is an exciting opportunity to...

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Irish Times Training and the IIA Diploma in Digital Marketing

I've been asked to deliver two modules of the Diploma in Digital Marketing being run by Irish Times Training in conjunction with the Irish Internet Association in Galway this autumn.

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