Selling to the World: International SEO

As I work with businesses in hospitality and food and goods exports I am often asked how to ‘do’ international SEO. Fundamentally, you do it just like you would ‘domestic’ SEO – ideally you have a country-specific domain for your target territory which is hosted in the same territory (or failing that, a dedicated subdomain on your primary website), and then you create good quality content on that site that attracts natural links...

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GoKerry.ie launched in a blaze of heat and glory as the Phoenix and Ancestors from Ireland grab my attention

For somebody based for the most part in Galway, and quite often in Dublin, journeys to ‘the Kingdom’ are never short jaunts. In my experience though, they’re always worth the time and the diesel! My client and friend Mary O’Connor of Derrynane Hotel and Holiday Homes in Caherdaniel invited me along to the launch of the GoKerry.ie website. GoKerry is a new initiative to support Tourism in the county.  Mary helped to get it off the ground, along with a group of like-minded dedicated individuals from all walks of...

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A Smokin’ E-marketing Session at the Burren Smokehouse

Sunny Friday afternoons are few and far between in the West of Ireland. Even though I love my work, I wasn't overly chuffed at the idea of spending one cooped up indoors helping a business improve the return on its investment in email marketing, even if that business produces one of my favourite foods: smoked salmon. As I drove through the beauty of the Burren's limestone landscape there wasn't a cloud in the sky, and I was feeling a little bit cheated by the universe. But not for long...

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Google has changed the game completely: Panda and Penguin

Internet World was an eye-opening experience for a number of reasons… Not least of which was how the organisers managed to make such poor use of space! So many theatres were simply nowhere near large enough to accommodate even half the amount of delegates who were interested in attending the more interesting seminars! How and ever, I did manage to make it to some of the better ones on email, social and search marketing,  and one of the major take-aways was knowledge about how Google have completely changed the SEO game in the last few...

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Internet World 2012 20th Anniversary

I’m very excited to be heading to London next week to attend the 20th annual Internet World Conference. Back in 1992, when Mark Zuckerberg was an 8 year old kid and a “googl” was a word used only by mathematicians, I had been using a College email account for just over a year (to send me an email, the sender had to type my address in ALL-CAPS, otherwise the VAX machine couldn’t deliver it!), and I was a year away from experiencing the ‘Web’ for the first time using the NCSA Mosaic browser, which of course...

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