Google has changed the game completely: Panda and Penguin

Google has changed the game completely: Panda and Penguin
Bookmark and Share

Internet World was an eye-opening experience for a number of reasons… Not least of which was how the organisers managed to make such poor use of space! So many theatres were simply nowhere near large enough to accommodate even half the amount of delegates who were interested in attending the more interesting seminars! How and ever, I did manage to make it to some of the better ones on email, social and search marketing,  and one of the major take-aways was knowledge about how Google have completely changed the SEO game in the last few months.

An ‘unnatural link profile’ is what they are now categorising websites as having when they detect signs of inbound links for the sake of SEO value alone. Since the Panda (2011) and more so the Penguin (2012) Google algorithm updates, websites whose strength in search engine results depended upon site-wide links (e.g. a web design company sticking a site-wide link to it’s own website in the footer or elsewhere of the websites it develops), links with uniform keyword anchor text in every or most instances, or links from paid content websites have fallen foul of Google for being ‘over-optimised’ and have been downgraded in their index as a result. It’s now ALL ABOUT LINKS WITHIN GENUINE CONTENT (and ideally, heavily visited, interactive content), i.e. websites hoping to benefit from backlinks need to make sure those backlinks exist within unique content written for genuine reasons, and are not simply a link for the sake of it.

This change effectively brings about the death of ‘technical SEO’ whereby websites can simply engage in in-page SEO and a link acquisition programme and expect to see an improvement in their Search position for the keyphrases they use. Sure, you still need to get the in-page stuff right (including your meta title and description), but you’re better off not having in-bound links at all if they’re not coming in from real content. For somebody like me who is focused on creating good content and not just keyword implantation, it’s a great opportunity to get bigger and better results for my clients. For my SEO competition who don’t have a focus on ‘creative’, it’s pretty depressing news…

More from Internet World over the next few days!

Bookmark and Share
Add Comment Register



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>